YACHT 21 is founded in 2009 by Jarenis Ho, founder and creative director.
A boat voyage with friends inspired her to put together a contemporary yet functional collection for the ladies on board who were blandly dressed. The idea of starting a homegrown cruise wear label struck her after watching numerous cruise collection runway shows by top notch global designers. The number 21 in the name expresses inspirational vibes found in the YACHT 21 girl who's creative, imaginative and optimistic. Ever since then, Jarenis embarked on a free-spirited journey to create four collections each year. Influenced by her travels abroad and minimalism of Scandinavian design, Jarenis's designs were kept clean and functional, yet varied in the wearer's individual aesthetic. Every design complements the wearer's body while providing a distinctive charismatic look.
While the classics are constantly reinvented, giving the collections a feeling of timelessness, the audacious use of tropical prints and summer colours took the collection aesthetics to a whole new level. To better suit the region's tropical climate, YACHT 21 places strong focus on creating summer-friendly collections all year round. The label integrates lightweight and breathable materials such as denim, cotton and poplin to fulfil all metropolitan ladies' actual day-to-day needs. From casual daywear for the weekend to a stylish ensemble for work, the versatility of YACHT 21 has seen the label stocked in Singapore's most prestigious retailers, including Tangs, Robinsons and three of the label's own boutiques.
HOLIDAY | January till March
SUMMER | April till June
CRUISE | July till September
RESORT | October till December
Imagine being surrounded by the sun, sand and sea with the coastal breeze running through your hair like a gentle caress. The sense of beauty and comfort of the moment that brings forth a silent and elegant confidence from within. Fashion should not be any different and that is the basis that YACHT 21 embraces when it comes to designing for a woman; to empower her to be confident and at ease to bask in her beauty. What started as a beautiful dream to design for a day out at sea has metamorphosed into an amazing journey of creating beautiful clothes to continually allow every woman to dress effortlessly stylish because she should, and she can. Just because, Everyday's A Holiday.